← All Case StudiesAELTC (Wimbledon)
AELTC (Wimbledon)
Board AI Strategy
// PROJECT_INFO
SECTOR
Sport & Events
ENGAGEMENT
Board AI Strategy
TIMELINE
Single offsite session
// OBJECTIVE
The AELTC Board needed a rigorous understanding of AI capabilities and practical implications for operations, fan experience, and organisational strategy at Wimbledon.
// APPROACH
We designed and delivered a board-level governance session—not a tech briefing—focused on decision-making frameworks for evaluating AI opportunities across the organisation.
// OUTCOME
Board equipped with a clear evaluation framework for AI initiatives, grounded understanding of realistic timelines, and a prioritised view of where AI applies across their operations.
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