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AELTC (Wimbledon)
Board AI Strategy

// PROJECT_INFO

SECTOR

Sport & Events

ENGAGEMENT

Board AI Strategy

TIMELINE

Single offsite session

// OBJECTIVE

The AELTC Board needed a rigorous understanding of AI capabilities and practical implications for operations, fan experience, and organisational strategy at Wimbledon.

// APPROACH

We designed and delivered a board-level governance session—not a tech briefing—focused on decision-making frameworks for evaluating AI opportunities across the organisation.

// OUTCOME

Board equipped with a clear evaluation framework for AI initiatives, grounded understanding of realistic timelines, and a prioritised view of where AI applies across their operations.

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